Page 20 - Old Ratcliffian 2020 Edition

COLLEGE NEWS MARKETING THROUGH A PANDEMIC

During
During lockdown, many lockdown, many
who know and love the College deeply, and we can’t wait to
areas
areas of the College had of the College had
see the end result.”
to work differently, with , with
to work differently
some departments being tments being
some depar
James Wyllie, the College’s Marketing Executive, added: “During
furloughed,
furloughed, and others, and others,
promote, showcasing our outstanding and willing teaching staff
where
where possible, working possible, working
who are technically savvy to do this, with small class sizes being a real
from home. Whilst lessons lockdown, remote learning was something that we looked to
from home. Whilst lessons
continued virtually for the tually for the benefi t. The new Ratcliffe App also became even more of a ‘hubspot’
continued vir
students, the Marketing
students, the Marketing for communication, as we saw an uptake in people signing in and
Department thought up enrolling, ensuring that they received all the latest information.
new and innovative ways For prospective parents, we created a walkthrough video, with
to interact with current highlights of all the main facilities. We also added an interactive
parents, students, and 360° experience, where people could access and explore the rooms
prospective parents. Ratcliffe’s Marketing and Communications for themselves. These were both showcased in our virtual open
Manager, Ian Blackmore-Allen, said: “We were very excited to work morning for registered families, with accompanying videos from
with award-winning media production company Affi xxius, founded our Senior Leadership Team members to give it a more personal
by ORs Miles Latham (03) and Tim Cabrelli (03). Our video-led touch, and an online webinar. We have continued to work with
campaign will fi rmly position Ratcliffe College as a market leader the ethos that, although we are not together, we, as the Ratcliffe
in the local region and beyond. It’s been great to work with people community, are still in this together.”
OLD RATCLIFFIANS EXCEL ON & OFF THE FIELD
Old Ratcliffi ans Miles Latham (03) and Tim Cabrelli (03) recently counties, with one of the largest attendances in the country.
tasted victory when their company, Affi xxius, became the latest Affi xxius were delighted to be offered the opportunity to become
commercial shirt sponsor for Nottingham’s T20 cricket team, a commercial partner, allowing them to collaborate with the
Nottingham Outlaws, who recently became the Vitality Blast club’s rebranding and latest kit launch video with Adidas. The
T20 champions. deal also placed Affi xxius’ logo across the back of Nottingham’s
kit, which was a huge online and social media hit, especially after
Founders of local fi lming company Affi xxius, Miles and Tim’s Nottingham became T20 champions on fi nals day. After winning
story dates back to their senior years at Ratcliffe, where they the championship, Technical Director Michael Temple discussed
fi rst discussed and created their business in one of the school his time with Affi xxius, saying: “Our partnership with Affi xxius is a
classrooms. During their time at Ratcliffe, they both realised their great source of pride for everyone at Trent Bridge, because we’ve
passion and entrepreneurial spark for the industry and wanted spent 10 years now watching each other grow, and we feel entirely
to build a viable business and career from this, networking with invested in the success of each other’s businesses.”
local companies to produce product videos on a low budget.
Their hard work behind the scenes to expand Affi xxius and create Ratcliffe Headmaster Jon Reddin visited the team after their
high-quality videos was completed alongside their A Levels and successful win at Trent Bridge, where he was presented with a
university, showcasing their commitment and dedication. After Nottingham Outlaws shirt by Miles and Tim, thanking him for
Miles’ graduation, their undivided attention could fi nally be their time at Ratcliffe. Jon said: “We are extremely proud of Miles
placed on Affi xxius, and they began working with local companies, and Tim as they go from strength to strength in their business,
as well as with worldwide brands such as Sony and Leicester which was fi rst created in one of Ratcliffe’s own classrooms. The
City Football Club. dedication that they’ve shown to continue their business through
A Levels and university showcases how hard work can pay off. It is
Affi xxius started working with Trent Bridge and Nottingham also great to see them tie their business with their other passion
Outlaws in 2012, much to the excitement of Miles and Tim, who of cricket, from representing Ratcliffe to becoming commercial
have a deep passion for cricket, having represented Ratcliffe in partners with the T20 champions Nottingham Outlaws. Affi xxius’
the sport over many years. Their attitude was loved by the whole ties with Ratcliffe run deep, and these are set to become deeper,
club, as they ran various award-winning campaigns, helping as we come full circle and look at working together to create a new
Nottingham to grow into one of the most successful T20 cricket school fi lm which encapsulates everything that Ratcliffe is.”

20 The Old Ratcliffi an 2020